Former Duke hoops star Jay Williams enters sports-marketing world

Jay Williams, a former Duke basketball star who played for the Blue Devils between 1999-2002, has agreed to become managing partner for the Leverage Agency, a sports, entertainment and media marketing company based in New York, reports The Durham Herald-Sun.

Williams, 31, suffered a motorcycle accident in 2003 that cut his NBA career short. Recently, he has served as a basketball analyst for ESPN. Although his contract with ESPN is up, Williams plans to continue working in television in addition to his new role with Leverage.

Leverage was founded by Ben Sturner, a 1995 Chapel Hill High School graduate, in 2005.. The company has offices in New York, Los Angeles, Beijing and Dubai and has sold more than $100 million in sponsorships.

Burkhart oversees TBJ's web operation.

Source: http://feedproxy.google.com/~r/bizj_triangle/~3/d_2VvI2o2qQ/former-duke-hoops-star-jay-williams.html

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